Privacy Policy

This privacy policy (“Policy”) describes how MYDNAPEDIA, and their affiliated companies through the MYDNAPEDIA corporation (“MYDNAPEDIA” or “us” or “we”) collect, use, and share the information you provide to us or we gather from you while you access or use www.mydnapedia.com (the “Site”) and related services that link to this Policy (together, the “MYDNAPEDIA Services”).

We may also supplement this Policy with other privacy notices in the MYDNAPEDIA Services. This Policy applies only to information collected by us through the MYDNAPEDIA Services and does not apply to services that link to other privacy policies, including any third-party websites or services you connect to from our MYDNAPEDIA Services, such as social-networking platforms or connected third-party applications. MYDNAPEDIA is not responsible for the privacy practices or content of such third parties. We encourage you to read the privacy statements of those third parties.

We collect and process personal information about you with your consent and/or as necessary to provide the products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.

As used in this Policy, “Personal Data” means information relating to you as an identified or identifiable individual. You provide Personal Data directly into the MYDNAPEDIA Services. For example, as part of activating an account (while placing an order) with mydnapedia.com, we collect your name, email address and phone number, and country.

We may also collect Personal Data from other sources and combine that with Personal Data we collect from you through the MYDNAPEDIA Services, as described below.

The MYDNAPEDIA Services also enable you to connect your MYDNAPEDIA Services account with third-party applications and service providers. You can find information about many of these applications within the “Supported Apps” portion of the Site, and third-party applications that connect to the MYDNAPEDIA Services will usually indicate that they connect to the MYDNAPEDIA Services. These connected third-party applications may enable Personal Data about you to be transferred into the MYDNAPEDIA Services. For example, if you book airline travel using a connected third-party application from the airline, the corresponding booking information may be transferred into the MYDNAPEDIA Services. Your use of any third-party applications is subject to the terms and conditions you have agreed to with such third parties, including third-party privacy notices, and MYDNAPEDIA is not responsible for the quality or accuracy of third-party data available to the MYDNAPEDIA Services from third parties.

When you use the MYDNAPEDIA Services through the Site, some information such as Internet protocol (IP) address, device or browser information, logs, or clickstream information is automatically collected about your usage and activity to address technical support issues and understand how you use the Site. MYDNAPEDIA may use certain tracking technologies such as cookies, web beacons, or third-party analytics tools to obtain such information. You may find out more about the various tracking tools used on the Site and the choices you have. Our App utilizes tracking technologies from third-party service providers we have engaged to provide services on our behalf. In some cases, these are analytics providers that provide services such as application analytics and crash reporting. In other cases, these are advertising or campaign measurement providers. These providers may also automatically collect some of the information described above, including, for example, usage information, IP address, access times, browser type and language, device type, device identifiers, and Wi-Fi information. These providers may also automatically collect the above information about you through the App and on other sites and services, including personally identifiable information about your online activities over time and across different websites, devices, online services, and applications when you use our App. Some third parties help us and others associate your activities across the browsers and devices you use, or that your household uses, for retargeting, cross-device advertising, analytics, and measurement purposes. The third-party analytics and advertising providers we use include: Google Analytics, Lucky Orange, Crashlytics, and Apsalar. Some third-party providers allow you choices about their collection or use of your information. Some of these providers may also be members of the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA), which each provide a simple way to opt out of ad targeting from participating companies.

MYDNAPEDIA will use Personal Data as described in this Policy and as disclosed to you in the MYDNAPEDIA Services, which include for the following purposes:

• Responding to your comments and questions and providing customer service.
• Providing you information via email or another form of electronic notification related to your use, requests, and purchases, such as transaction confirmations, invoices, technical notices, and other notices about security, privacy, and administrative issues relating to your use of the MYDNAPEDIA Services.
• Personalizing your MYDNAPEDIA Services experience, content, marketing, and recommendations, including to target content and services to more closely match your interests or location.
• Creating anonymized data sets from Personal Data to improve our and our affiliates’ products and services.
• Enforcing our terms and conditions or protecting our business, partners, or users.
• Protecting against, investigating, and deterring fraudulent, unauthorized, infringing, or illegal activity.

Connections with Other Services

Other third-party services you have chosen to connect with the MYDNAPEDIA Services may be enabled or disabled through selections in the Site You usually can also enable or disable connections through the third-party services themselves. Certain third-party services we may feature through our MYDNAPEDIA Services give you social-media options to interact with buttons or widgets that let you “like” information or post information about your activities publicly from the MYDNAPEDIA Services to third-party sites and platforms or privately within your network. By connecting your MYDNAPEDIA Services account with third-party services, you enable third-party services to access the MYDNAPEDIA Services API and gain access to your itinerary information, as well as your profile information. Their use of this information is governed by their user terms with you and their privacy policies.

Cookies, Analytics, and Tracking

You also have choices regarding some of the technologies used to track your use of the MYDNAPEDIA Services. You may find out more about the various tracking tools used on the Site and the choices you have by following the Cookie Preferences link in the footer of the Site. Note that the settings are limited to the particular browser installed on a particular device. So if you use MYDNAPEDIA Services with different browsers or different devices, including a mobile device, you may have to disable the tracking cookies in the browsers of all relevant devices. It may not always be possible to disable cookies in the App, and disabling cookies on the Site will not disable tracking technologies on the App. We may not recognize or respond to every type of “do not track” signal or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Data about an individual consumer’s online activities over time and across third-party websites or online services, but we give you certain choices about how we collect Personal Data as described in this Policy. For more information on how we collect Personal Data for these purposes, see the “Cookies, Analytics and Tracking” section above.

The MYDNAPEDIA Services may share your Personal Data as described in this Policy and as follows:

• With your consent.
• With third parties to the extent that you have enabled a connection between your MYDNAPEDIA Services account and a third-party service.
• With other MYDNAPEDIA users or the public through your public profile in accordance with your privacy settings, if you share itineraries, and if you grant another MYDNAPEDIA user access to manage or view your travel plans.
• When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of MYDNAPEDIA, our users, or others; and in connection with the enforcement of our terms and contracts.
• In connection with a corporate transaction, such as a divestiture, merger, acquisition, consolidation, or asset sale, or in the unlikely event of bankruptcy. We may assign or transfer your information as part of the transaction.
• With third-party vendors, consultants, and other service providers that are working on our behalf and need access to your information to provide specific services to us as part of the MYDNAPEDIA Services, such as credit card processing companies, or hosting, email messaging, or SMS providers.
• In an aggregated form that does not directly identify you.
• As required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served to us.

We maintain data handling and storage practices and procedures that are designed to promote the integrity and confidentiality of the personally identifiable information. No method of transmission over the Internet or method of electronic storage is completely secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain your Personal Data for as long as necessary to provide the MYDNAPEDIA Services and for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly. The criteria used to determine retention include

(1) the length of time Personal Data is needed to provide the applicable services (such as maintaining and improving the performance of the MYDNAPEDIA Services, enabling system security measures, and maintaining appropriate business and financial records);

(2) if users have provided, created, or maintained Personal Data with the expectation that we will retain it until they affirmatively remove it (in which case we may maintain the data until actively deleted by the user);

(3) whether the Personal Data is of a sensitive type (a shortened retention time may be appropriate);

(4) whether we are subject to a legal, contractual, or similar obligation to retain the data (such as mandatory data retention laws in the applicable jurisdiction, government orders to preserve data, or data that must be retained for the purposes of litigation).